Alright. So it seems Pitchfork and Stereogum want their MTV too... already this week, both sites have unveiled brand new sister sites (Pitchfork.tv and Videogum respectively) that are solely concerned with video, rather than audio-related content. While Pitchfork.tv seems happy to fill the void left by MTV (ever since 1992/the end of the music video era) by showcasing all manner of music related programming; Videogum seems content to dish out pop culture obsessed TV-lite posts relating to anything and everything that will draw visitors. Frankly, I'm extremely pleased with Pitchfork.tv. Loads of original content, decent quality encoding on the videos, some embeddable stuff, easy to use interface - I give this early version of the site an 8.2 on the Pitchfork scale. A surprisingly solid debut with room for improvement. And shoot, that Radiohead exclusive makes the trip over to Pfork.tv worthwhile on its own. As for Videogum... uh, well... there's uh... I liked it better the first time when it was called Best Week Ever? Yeah. I think. Wait, I don't actually have any idea what the 'gum is going for over there. Do you? Do they?
I suggest skipping Videogum for now. Instead, head on over to Pitchfork.tv. Below are a few choice videos I found over there if you need convincing.
"Blood Visions" by Jay Reatard (above)
"Homecoming" by The Thermals (above)
"Plaster Casts of Everything" by Liars (above)
Man Man: Daytripping (above)
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