The latest news via Sprinkles' website and this article from Patch.com. The DC store will be at 3015 M Street NW and the Manhattan store will be at 780 Lexington Avenue.
From Patch.com:
"This new location represents a big thank you to all our loyal customers who have made the drive up to our Newport Beach store over the past four years," said Nelson.
Together with her husband, Charles, Nelson decided in 2005 to launch her business after attending pastry school in San Francisco. Beverly Hills became their first location.
"I developed all the recipes from scratch," says Nelson, who now finds herself overseeing expansion across the country.
The La Jolla shop will be Sprinkles' eighth location. According to the Sprinkles website, grand openings in Washington, D.C, and New York will follow in February and April, respectively.
Sprinkles' menu features a rotation of over 20 flavors, including seasonal options. In addition, health-conscious dessert lovers will find no preservatives, trans-fats, or artificial flavors in the cupcakes.
With the growing emphasis on well-being and environmentally friendly and sustainable efforts, it seems the cupcake business is getting into the act. Cups, a cupcake shop that opened in La Jolla on Black Friday in 2009, uses organic ingredients and recycled materials in nearly all facets of its business.
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