valentine's day Au Bon Pain restaurant chain now selling vanilla, chocolate and red velvet cupcakes

Nation's Restaurant News reports that Au Bon Pain is now selling cupcakes - funny because I was in one yesterday getting food, but didn't even venture near the bakery section. Will check them out today. Via Fork in the Road.

The Boston-based company began offering cupcakes in three flavors — French vanilla, double chocolate and red velvet — last week across its 220-unit chain. The cupcakes are priced at $2.99, or two for $5, in most markets.

The new offering was announced Friday on Facebook and Twitter.

Ed Frechette, Au Bon Pain’s senior vice president for marketing, said Monday that based on early sales the company is considering making the cupcakes a permanent addition to the menu.

“Red velvet is the best selling by far,” he added.