valentine's day See you at our CupcakeStop meetup today!

Reminder: our January cupcake meetup is at the newly-opened CupcakeStop, already a well-established and popular cupcake truck, storefront at 70 Greenwich Avenue in the West Village in Manhattan today at 2! See you there! You can join our 1,700-member strong cupcake meetup by clicking there. Funnily enough, I just saw an ad for Meetup on the subway. We prefer you to RSVP but if you're reading this now, feel free to show up!

January 9, 2 pm
CupcakeStop
70 Greenwich Avenue
New York, NY

Have you stopped at the Cupcake Stop truck or gone by the location at The Limelight Marketplace?! Now there is a Cupcake Stop shop in the Village (70 Greenwich Avenue) which just opened in December. We're going there this Sunday afternoon to eat cupcakes. The first dozen for the group will be paid by Cupcakes Take The Cake; please bring cash/credit/debit card to pay for additional cupcakes and or beverages.

See owner Lev Ekster's recent guest blog at Zagat:

While the new store carries new challenges, I’ve already started enjoying the many benefits. In a brick-and-mortar location, only one employee on duty needs to have the food handling certification, and since I’ve been practically living in the store since we’ve opened, I’ve had that requirement covered. Many of my new employees here already have this certification, but I’ve also been able to hire and train those who don’t, and they’re able to begin work for me while getting certified concurrently. I think this distinction between the mobile food truck and brick-and-mortar licensing requirement has allowed me to bring on an exceptional staff.

Having a brick-and-mortar location also makes business a lot less contingent on weather. During the blizzard we experienced at the end of December 2010, we were unable to bring out our cupcake truck but had a steady day of business at 70 Greenwich. I also assume that in the summer when the temperatures outside get into the 90s, the cupcakes will be a lot easier to maintain in the brick-and-mortar location as compared to on the cupcake truck.