valentine's day You're wrong, L.A. Times, cupcakes aren't over by a long shot

Enough said. They are just wrong, and they will see. Cupcakes are not a "trend," despite the media hype around the idea of them as a trend. You can see from our steadily growing listings on the right-hand side, from the fact that the major cupcake bakeries (Magnolia Bakery, Sprinkles, Crumbs) are constantly expanding, from the explosion in events like Iron Cupcake and CupcakeCamp and online events like Cupcake Hero. Also, if that's the case, why is there always a giant line at Sprinkles in Beverly Hills? (I haven't been to Crumbs or Magnolia Bakery in LA so can't personally attest, but I've never been to Sprinkles when there wasn't a huge line.)

Los Angeles Times, "Goodbye to These Tired Trends of 2010"

Gourmet Cupcakeries

Sprinkles, Crumbs, Magnolia Bakery – the high-end cupcake racket has spread like a muffin top over the waistline of Los Angeles.

valentine's day Spare us the cupcake hate, New York Times

I'm so sick of seeing boring, unimaginative headlines like this one: "Pie to Cupcake: Time's Up," which was featured in The New York Times. There's a din of "___ is the new cupcake" and you know what? It's stupid. There is not actually a competition, and, yes, cupcakes can coexist with pie, macarons, whoopie pies, donuts, cookies, brownies and other desserts.

Pie had been lurking below the radar in recent years: taking cover during the ice cream trend, perhaps waiting to see which way the macaron tide would turn. (For proof that the cupcake craze has gone too far, consider the new turkey cranberry cupcake with gravy in the batter from Yummy Cupcakes in Los Angeles.)